What is Web Development?
Agencies feel web development stops at the end of the design cycle of the website, once the site is created their job is done. Alphalytics takes a different approach, we understand the techniques for designing change very quickly and its important to stay up with trends so you don’t get left behind. We have processes that help us leverage the actual usability of your site in order for us to change anything that seems off. With our analytics package we can decide when something is misplaced which might take months or years to come apparent as more people begin to use your site. As a company that is based off of Machine Learning & Artificial Intelligence we understand that it takes time to confirm a certain design is useful.
What Separates us from everyone else?
We have knowledge in both networking and front end web design which gives us the advantage over many marketing and development companies. There isn’t many companies that are equally skilled on both ends. They either focus on getting a website up and hosted properly but this results in a lack of visual aesthetics that can separate you from the competition. In the contrary, if someone is very good graphically they might lack the ability to keep things moving in the background and as google gets smart it will leave your site out of the equation if it loads slowly or has a usability issue that isn’t apparent by looking at your site with the human eye. Alphalytics is confident that we can deliver both web design services without compromising one for the other.
Digital Marketing & Branding
Alphalytics understands the importance of first impressions which is why we take a digital first approach to marketing and branding. Gone are the days where paying top dollar for a commercial on T.V was the right way to market. Now there is so many techniques that it can become overwhelming to weed out the wrong ways. People spend half their day interacting with a digital interface and that number is growing as more things are able to grab peoples attention. Owning a shop is only part of the equation and the only way to tackle the other end is go to where the customers are. We are able to target the right marketing and branding techniques which expose your business to every local customer possible. We know you have good products, let us spend the time with you to show your customers this is the case.
More than a third of all consumers want to check a company out on their own time online before they interact with them. If your marketing campaign or brand is sub par or boring you are actually negatively effecting what you have worked so hard to create. Marketing is the best way to show your customers that you are engaging and willing to interact back with your loyal customers. This is extremely important because over half of people looking for a service or product consider it bad customer service if they are left on read. Our marketing packages help you understand the customer relationship with your business and will factor in input from them to offer suggestions on how to improve your business model. Alphalytics’ “customer first” approach we are able to create a campaign that will make your customers put you first.
Digital Marketing is Flexible. This means that you don’t have to settle for one design in a paper ad and hope people like it. We run analytics on any ad that we make or post and find out what your customers enjoy and which ones they don’t appreciate as much. This will help keep you ahead of the game because many companies feel they can market themselves but they aren’t considering using historical data to better enhancing their efforts. With this technique we are able to spend less time discovering what works and more time engaging with your customers to build a strong relationship with them.