What is Search Engine Optimization (SEO)?

Search engine optimization, often shortened to SEO, is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher a website or web page appears in SERPs, the more likely it is to be clicked on by users.

This can lead to increased traffic and, ultimately, increased sales and revenue for businesses. SEO affects both large and small businesses; however, smaller businesses may face more challenges in their efforts to optimize their website due to limited resources.

Nevertheless, by using effective SEO tactics, such as keyword research and back-linking, small businesses can increase their visibility and attract new customers. Consequently, search engine optimization is a vital tool for all businesses, regardless of size, that looks to grow their customer base and achieve success.

Why Small Businesses Need an SEO Agency

Small businesses are often tight on budget and manpower, which makes it difficult to invest in an in-house SEO team. This is where an SEO agency, such as Alphalytics, can be of great help. A good SEO agency will have the resources and expertise to help you with website optimization, digital marketing, and ROI.

By working with an agency, you can focus on running your business while leaving the SEO work to the experts. In today's competitive landscape, a small business cannot afford to ignore SEO. If you want to stay ahead of the curve, working with an experienced SEO agency is the way to go.

How to Optimize Your Website for Local SEO

Despite the challenges that small businesses face in comparison to larger businesses that receive more traction, smaller companies have a big advantage when it comes to local SEO. This is because they are typically more nimble than large corporations, meaning they can quickly adapt their website and online presence to ensure that they're appearing in local search results. The following list is a generalized bare-bones collection of key things small businesses can do to optimize their website for local SEO: 

  1. Make sure your N.A.P. (name, address, phone number) is consistent across all your online listings, including your website. 
  2. Add wiki or official location pages to your website, including keyword-rich content that incorporates the company's main office or service area's city and state name. 
  3. Use local and relevant keywords throughout your website, including in your titles, meta descriptions, and blog posts. 
  4. Register with local directories and review sites, and encourage customers to leave reviews. 
  5. Ensure your Google My Business listing info is complete and accurate. 
  6. Monitor your local SEO efforts using tools like Google Analytics, Semrush, or other accurate rank checkers. 

By following these SEO strategies, small businesses can help their presence in front of potential customers who are searching for their products or services online!

Growing with SEO Companies

For a company to grow, it must be visible to its target audience, making SEO companies quite a valuable asset when cooperating with small businesses. Though many small businesses view SEO companies as an unnecessary expense. After all, there are many free DIY resources available online, and small businesses often have limited budgets to work with. However, investing in the best SEO company for your industry actually saves money in the long run and helps small businesses grow where companies can't without the help of SEO agencies.

An SEO company that has the expertise and experience to develop an effective marketing strategy catered to the needs of a specific industry. They will also be able to track data and analytics to see what is working and what needs to be improved.

In addition, an SEO services company can help to create high-quality content that will attract target customers. As a result, partnering with an SEO expert can help a small business to save time and money while growing its customer base.

An agency directory is a great place for any prospective business to search for a search engine optimization company, amongst other types of agencies. For example, this listing of the best SEO Companies according to the experts at DesignRush.com is an excellent source for stellar SEO services!

Resources like these are fantastic when you need the best SEO companies to increase conversion optimization and continually provide solid results with content marketing, search engine optimization, web design, e-commerce development, and more!

The Do’s and Don’ts of Small Business SEO

Search Engine Optimization is a digital marketing strategy that enables businesses to improve their visibility and organic search results on google and other major search engines. Though with the wrong practices, a small company can end up doing more damage than good when it comes to ranking. Here are some general do's and don'ts to abide by to maintain good SEO practices.

  1. Start with keyword research - identify the terms and phrases your potential customers are using when they search online and make sure those keywords are included in your website content (in a natural way).
  2. Pay attention to your website's design and architecture - create a functional, user-friendly website that is easy for search engines to crawl and index. 
  3. Use alt tags on images - Google can't read images, but it can read the text in the alt tags. So by including keywords in your alt tags, you're helping Google understand what your images are about.
  4. Link Building - links are one of the main ranking factors for SEO, so focus on building high-quality links from other websites back to yours (and vice versa if possible).
  5. Regularly publish fresh content - fresh content helps improve your website's ranking and gives visitors a reason to come back. Try to add new and relevant blog posts, articles, or other pages on a monthly basis (or more).
  6. Promote your content - once you've created great content, make sure people see it! Share it on social media, post it in forums & discussion groups, reach out to influencers in your industry, etc. 
  7. Monitor your progress - use tools like Google Analytics to track your website's traffic and see how your SEO efforts are paying off over time.
  8. Keep up with the latest trends - SEO is always evolving, so it's important to stay up-to-date on the latest changes (and how they might impact your website). There are plenty of free sources available online - just do a quick search!
  1. Stuff keywords - too many keywords will not only turn off visitors, but it will also get you penalized by Google's algorithm. Use keywords sparingly and only where they make sense.
  2. Buy links - links from low-quality websites can actually hurt your ranking rather than help it. Plus, if Google catches you buying links, you could be subject to severe penalties (including being banned from their search engine altogether). 
  3. Ignore mobile - more and more people are using their smartphones and tablets to access the internet these days, so it's important to have a mobile-friendly website that loads quickly and is easy to use on smaller screens. 
  4. Neglect voice search - with the rise of digital assistants like Siri & Alexa, voice searches are becoming more popular every day. Make sure your website is optimized for voice search by including long-tail keywords relevant to conversational queries.

Alphalytics' Approach to SEO Services

Alphalytics is a small business SEO company that specializes in helping businesses rank higher in SERPs. We offer a variety of services, including content creation, website optimization, and monitoring & reporting. We've summarized our SEO strategies below to give you a better picture of how we organize our processes and priorities.

SEO Strategy 1: Publish High-Quality, Relevant Content

One of the most important components of an effective SEO strategy is content. Creating compelling, original content helps your website rank higher in SERPs organically and can also lead to increased website traffic from social media and other sources. When crafting your content, aim to provide value to your audience while also incorporating relevant keywords and phrases that people are searching for.

SEO Strategy 2: Optimize Your Website for Rankings

To ensure that your website is optimized for both users and search engines, pay attention to things like your site's design, architecture, loading speed, and mobile-friendliness. These are all factors that can impact your website's ranking in SERPs. In addition, be sure to use alt tags on images and include links back to your website from other high-quality websites.

SEO Strategy 3: Monitor Your Progress & Keep Up with Trends

As with anything, it's important to monitor your SEO progress over time. Use tools like Google Analytics to track your website's traffic and see how your efforts are paying off. In addition, keep up with the latest trends in SEO so that you can adjust your strategy as needed. There are plenty of free resources available online - just do a quick search!

Get Started and Grow with an SEO Company

As this digital landscape's demands continue to evolve, it can be difficult for small businesses to keep up. That's where the Alphalytics Pack comes in! Our team of experts stays up-to-date on the latest trends and technologies so that we can provide our clients with cutting-edge solutions that drive results.

We provide business SEO solutions designed to help smaller companies reach new heights online. Not only do we work with you to create a customized plan that targets your customer base and allows you to achieve your unique marketing goals, but we also continue to grow with our clients, even after they further develop and expand in their industry.

What Our Web Designers Focus on for Landing Page Design

We want to make sure that our landing page design will help attract visitors and convert them into paying customers. One of the most important aspects of designing a good landing page is that it needs to be visually attractive, have a clear copy, and have engaging visuals.

Conversion Rate Optimization

We're your one-stop conversion optimization shop! We'll make sure that we can create a design for landing pages to improve conversion rates no matter what you need. At the end of the day, the most important goal of your website should be to increase your conversion.

Design Styles

We offer a variety of design styles for our clients. Whether you want a minimalistic design with clean lines and muted colors or a vibrant design that is full of life and energy our web design team can help! You can rest assured knowing that our designers have experience with designing websites for all types of business personalities.

Modern Design

Our modern design techniques focus on appealing to your audience. We want our design to be the best reflection of your company and brand and that reflection needs to be established immediately after your potential customers land on your home page. Whether you're a start-up with bold ideas or an established business we can help create conversion optimization strategies that will get results!

Call to Action

A call to action is a subtle technique that inspires your audience to further interact with your website. A good call to action will encourage your visitors to take an immediate, decisive, and often persuasive step or course of action to hopefully convert them into paying customers.

These might include:

  • Clicking an External Link
  • Signing Up for a Trial Subscription
  • Buying Products
  • Learn More Actions
  • Open a Service Page
  • Newsletter Signup

Industry-Specific Appeal

If you're in the food industry, your landing page design will need to be different from a retail store. Our web design team understands this and we'll work with you to customize your landing page design to appeal to your specific audience. We research your industry to make sure that we are in tune with what you need!

Clean Design

A clean design is one of the best ways to create a landing page that serves a purpose for your company. Our designers will use subtle techniques and tricks to keep your visitors engaged with our website without distracting them or overwhelming them! Getting the point across but not being too flashy or overwhelming is what our designers aim for when designing your landing page.

Compelling Copywriting

Our copywriting will be accurate & original to help get your landing page on the front page of specific Google searches. We'll help you to create the most effective copywriting for your company. We have copywriters that fluently understand the English language so that you can be sure your marketing copy is concise and proper.

  • Fresh
  • To the Point
  • Clear & Concise
  • Sense of Urgency
  • Factual
  • Attention-Grabbing

Appealing Visuals

We understand that not everyone knows exactly what they want for their website but we will help to create the best possible visuals for your landing page design! Our designers know how important a good-looking website is to maintain or increase conversion rates so we'll spend as much time as necessary to make your design eye-catching!

How Alphalytics Efficiently Designs Landing Pages

We use a variety of design styles to create landing pages that are perfect for your business. We want our website and landing page designs to be the best possible reflection of who you are so we'll make sure to spend time getting it right!

Consider Your Target Audience

We'll take into account who your target audience might be so that when they land on your website they are drawn in. We know that every company is different, so we will work with you to create a design for your landing page that speaks to your target audience's personality!

Build Trust With Your Audience

Our designers at Alphalytics understand that trust is the most important thing to maintain or increase sales for your company. When we design your landing page, our objective is to make sure you are seen as a trustworthy and reliable company! We'll take into account who your target audience is. This way when they land on your website we will know exactly what will trigger emotion from them.

Encourage an Action From Your Audience

The purpose of a landing page is to encourage certain actions from your audience. We know that the simpler you make it for visitors on our website, the more likely they are going to take that action and convert into paying customers! the goal is to keep your design simple for visitors. This will result in them taking action and converting into paying customers!

Top Quality Branding Services We Offer

Brand Strategy

A brand strategy is a process of defining brand values and brand attributes. A good brand strategy includes figuring out who you are as a brand, which qualities distinguish your brand from others, what problems your brand solves, and what is the brand's personality.

This is typically a long-term plan that will have milestones set & expectations on where your company is headed. We have brand strategists on staff that will be assigned directly to your company.

Brand Messaging

Brand messaging is important for any brand, and it's the way you promote your company. It's what defines your brand to new prospects so they know who you are and why they should do business with you instead of a competitor.

We specialize in crafting brand messages that will resonate with specific audiences & create an emotional connection between your brand & potential clients.

Brand Identity

Your brand identity is what your company's visual brand should look like in the form of graphics, colors, and fonts that are used consistently throughout your marketing materials & products. Brands today have a large variety of identities to choose from such as minimalistic or vintage-looking logos or generic typefaces that work well for any brand.

We have brand specialists on staff that specialize in brand identity and can help you choose which design will be best for your company's needs & audience.

Brand Marketing

Brand marketing is the process of creating brand awareness among target audiences. Whether it be through social media, advertisements, or public relations efforts; your company needs to have a strong brand identity so that you and your products are recognizable in the marketplace.

Here are some of the things we specialize in when it comes to brand marketing:

  • Google AdWords
  • Social Media Marketing
  • Website Optimization
  • Public Relations

Your brand is the first impression people have of you. It's what determines whether or not your brand will be successful in the long run, so choose wisely and work with professionals to make sure you're on the right track from day one!

Brand Design

To brand your company, you need a cohesive brand personality. This brand design communicates what your brand stands for. One of our graphic designers will work with you one-on-one to create graphics & symbols that are an accurate representation of the values behind your brand.

Your brand design is designed with:

  • Brand Colors
  • Brand Name
  • Brand Logo
  • Brand-Specific Graphics

We will work closely with you to create an attractive brand, provides uniqueness, and is appropriate for your company's future goals.

Why Alphalytics is the Best Branding Company

Alphalytics knows brand design. We know what it takes for a successful brand strategy. We know brand messaging. And we know brand marketing.

With so many other branding companies out there, it's difficult to find one that can provide all of these services that beat your competition. Alphalytics is a branding agency that specializes in every brand aspect a company may need and doesn't rest until you're satisfied.

Professional Team

Our team is made up of brand specialists, designers, strategists, and more. Our team is here to assist with every part of your brand development process so you can focus on the big picture.

If you're looking for a branding company that has a diverse professional background with branding services like brand messaging then look no further! Alphalytics will create brand identities that are appropriate for your company's brand objectives which are guaranteed to increase sales.

Passionate Graphic Designers

A graphic designer is at the heart of a successful brand design, and Alphalytics has some of the best graphic designers around. Our graphic designers are passionate about brand design and will work closely with you to create something unique, appropriate for your brand's future goals, and attractive.

Our brand specialists specialize in brand strategy, brand messaging & brand identity so they are fully equipped to provide the full range of services needed for your company's branding needs.

Exceptional Marketing Research

Your investment in a branding company should be an investment into the betterment of your company's brand identity. This is why you should invest in brand specialists that are experts on design & brand strategy.

Alphalytics will take a look at the marketing research and provide you with an extensive report for your brand identity needs. You may need brand messaging, brand colors, logos, or even graphics; our team has it covered!

Our Software as a Service Development Services

Custom Application Design

Our saas developers can design and build "software as a service" applications that meet your company's specific needs. We will work with you from the start of the project, building out an initial concept that will be given for approval at the beginning of development.

We have a full development team that will have all developed code managed by a repository as the project progresses. This means that your code will be continually monitored for efficiency and quality.

Application Consulting

We are a full-service development company and can create your software as a service application from start to finish.

This includes

  • Planning
  • Designing
  • Programming
  • Testing
  • Deployment
  • Maintenance

If you are a smaller company that is trying to handle the development process in-house, we can help by consulting with your team. This will make it easier for you to maintain your application by acquiring our knowledge and expertise. We will work with your team to support employees who need help utilizing your company's programming style.

Migrations & Re-Designing

There are many times where an existing software needs to be redesigned or migrated over to a software as a service network to help mitigate the cost. We can work with you and your team, to efficiently make the changes needed for this process.

We will work with you to migrate the data from your existing service while making sure that it is done securely. After we have finished this process and ensured that everything has been transferred over properly, we will design a new front end that will integrate directly with your existing software's data.

Employee Onboarding

Your business needs to be able to scale with your employees as efficiently and quickly as possible. Our software development team can assist you with this process by providing a custom solution that will help you connect the right person with the appropriate data in an effective way, so they are up-to-date on everything from day one.

This will help your team to work together more effectively and become productive as quickly as possible. We have skilled copywriters & application testers that collaborate to design interactive onboarding that will captivate an employee's attention and keep them on the right path.

Automation & Self Service

Your business needs to be able to offer software to your employees that are as self-service as possible. We can help design tutorials & workflows that will automate the data input process, which will allow your employees to use your software efficiently.

This way they can use your software as a service application on their own without having to wait for a human representative or an administrator. This will also work well when it comes time to train your staff on new features because you'll have fewer requests coming in and more work getting done.

Knowledge Base Integration

One of the most important things that any company can do is to create a knowledge base for their saas solutions. This will help your employees who are using it, by offering them quick answers when they need assistance with something.

Our Knowledge Base Structure

  • FAQ sections
  • Step by step guides
  • Glossaries & Indexes
  • Search Features
  • Technical Documentation & Instructions
  • Employee Forum

Our developers have experience in integrating knowledge bases into existing saas apps so you won't have to worry about hiring another company to do the work. Our all-in-one saas development services are designed with functionality in mind.

What Makes Alphalytics the Best SaaS Development Company

There are a lot of things that make us the best company for your saas software needs. We have all the tools required to develop and maintain an efficient saas solution.

Our team is a group of world-class programmers who will ensure that everything is done efficiently & quickly with precision. We work with every one of our clients individually so we can customize their software as a service solution to their needs.

We Have the Knowledge & Expertise

Our team of programmers understand cloud-based software as a service domain and know to build & maintain it without any difficulties. We will work with you to make your solution function exactly how you want it to, from day one of development until we finish.

Our Development Team is:

  • Smart
  • Efficient
  • Understanding
  • Helpful

We have a full understanding of all the necessary cloud services required for a successful saas model. Our cloud provider allows us to be able to scale as your company grows. We also make sure you will have the ability to expand globally. This means if you are a company that operates in several countries, your users & employees will be able to access your saas application no matter where they are located.

We Work Directly With You

Our team will work directly with you to make sure that your "software as a service" development is handled properly. Our developers will always be upfront and honest about what is possible & what will be too time-consuming with little to no advantages.

We'll also provide an accurate saas price that directly relates to how much time it will take for us to complete the project. If you need to adjust the scope of work with us, our saas software development services are designed to allow this with minimal issues.

A Modern Pricing Model Approach

We understand that companies want to pay for there their software as a service application at the most reasonable prices possible, which means there can be a lot of different options that need to be considered during the development process.

We know there are other companies within the saas industry and expect you to pay a premium for their saas development process. We don't think that's fair, and we want you to know that our fees are competitive with companies who can't provide an excellent saas development team like ours at the same level of quality & efficiency.

Serverless Database Support Services We Offer

Data Migrations

We are able to take older data and migrate it into databases that better suit your needs. We’ll handle the design of new databases and queries, as well as handling data security throughout the process.

Multi-Application Support

We can also create full solution integrations with databases so they work seamlessly together to handle a cohesive system rather than having separate databases handling different parts

Third Party Integrations

We are able to take data from multiple third party applications and create one cohesive system. This means we can integrate the data from different resources together to work more efficiently for your team.

Database Migration

We can migrate data in one database to another without any downtime. This helps when companies want a switch out to newer database schema or need to update the resources they are using without losing productivity.

Database Design & Development

We can design databases in a way that is tailored to your company's needs. We want you to be able to utilize the right resources you need for your business. We want to achieve 100% satisfaction so we will work directly with you on database designs and development.

Reporting & Analytics

Our database development team is extremely knowledgeable when it comes to reporting and analytics. We know how important this is in order for companies to properly utilize their data so they can make strategic decisions.

Database Infrastructure & Management

We are able to manage your servers, databases and data so you don't have to. Our team can set up a database for you or take over ongoing management of the current one that is in place.

Our engineers will be happy to discuss any questions you have about your data so you feel comfortable with how your data is being handled. You can trust our team to have the right configuration for your database instances.

We believe that data management is just as important as the products you are designing or manufacturing. It enables teams to work smarter, not harder so they can stay on top of their competition in the marketplace.

Security & Backups

We do regular database backups so that we can restore them if anything goes wrong. This includes restoring databases from different versions or being able to do exact point in time restores. Our team works with you to enable your company to recover from disasters quickly with minimal down time.

Separating Us From The Rest

Serverless Knowledge

A serverless database enables users to build applications that use a variety of data storage options without the need for managing servers. They are available as a service, and do not require any administrative skills to maintain.

We have experience with serverless architectures with several different industries. This ensures we can help your company identify which parts of your business system or workflows are best suited for a serverless architecture and deploy it accordingly.

Relational Database Design

Relational databases are those that have a fixed schema, meaning the data type of each column is pre-determined. These databases are specifically designed to handle large amounts of data that needs to be explicitly bound together & regulated.

Our team has years of experience creating indexes, foreign & primary keys, & triggers that help optimize relational database performance. We also have a deep understanding of how to best design for replication & back ups, which enables users to scale out their databases without any downtime or manual administration.

Non-Relational Database Design

Non-relational databases allow for more flexible schemas where columns can be added at any time. This database is good for handling data that is more dynamic & does not need to be explicitly bound together. These databases are designed for any size or structure and can scale out easily without downtime.

Supported Non-Relational Database Types:

  • Document
  • Key-Value
  • Column Oriented
  • Graph

Our team has a great understanding on how to properly handle non-relational database resources. We know how to best design these databases for scalability, performance & reliability. Database storage for a non-relational database is designed to be flexible enough to prevent issues when your data isn't structured exactly the same every time.

Our Online Booking & Scheduling Solutions

Crew Member Assignments

We offer custom web design solutions that will allow you to handle your crew members scheduling. All you need to do is enter in their names, and the days they work (or don't) into our crew assignments solution. You can also add skill sets for each individual so that your business will not only know which crew members can handle what jobs but also which customers they should be seeing.

If you are a business owner then this could be critical information when it comes to business planning, because it means you will be able to better foresee your staffing needs. We work with your existing website setup to make this process seamless and easy to use.

Customer Service Assistance

If your business relies heavily on customer interaction, then our custom online booking solutions can help you in that arena too! This online booking solution will help your business keep track of important notes about each individual's needs so that when your customers come back for another service or speak to someone else from your team, they will easily know what is needed.

This is great for customer service because it means that you can spend more time on the things your customers need and less time worrying about what they already told someone else. Your clients will be happy to be able to schedule appointments directly from your site.

Having a full service online booking & scheduling portal built right into your web page is a guarantee that your customers will never have to wonder if their appointments are up-to-date or not.

Payment Portals

We offer custom payment portals for all of your business booking & scheduling needs. We build these using an intuitive login system that will allow you to easily manage billing on the go wherever and whenever it is needed, including any changes in pricing or availability.

As a result, you will never have to worry about customers not understanding their billing. It will also become more difficult for them to miss payments due, simply because they were unable to access their bills. Payments & booking are directly related and the quicker your company can deal with payments, the less time you will be wasting.

Here are a few vendors that we can support:

  • PayPal
  • Stripe
  • Apple Pay
  • Google Pay
  • Square
  • Venmo

Online Booking

Our custom online booking page will get integrated directly into your very own website. This will allow you to have a business portal that is fully functional, easy to use and up-to-date with all your latest availability. You can customize the look of your online bookings or the overall design using any colors, fonts and images you want.

This appointment scheduling software will be fully customizable so that you can have the type of booking system that suits your business needs and is as easy to use for one person, or many.

Whether you need recurring appointments or a way to handle a large volume, our custom online booking system is the perfect way to take control. This means that any industry or business size can take advantage of our booking solutions.

Task Management

Task Management is vital to the success of any business. Our custom solutions will allow you to create, assign and track tasks so that your team stays on top of their workload. You can also use our task management solution as a tool to delegate responsibilities amongst the various members in your organization.

This is an important step for businesses who want to stay ahead of deadlines or are struggling with deadlines that are set by your customers. Our task management is part of our scheduling solution, so you'll have a full solution to schedule meetings, assign tasks and manage your team's overall workload.

Our Experience Is Unmatched

Multiple Industry

No matter what industry you work in, our web design team has experience in it. We understand what it's like to need a schedule and booking to fit your specific needs. We have the knowledge of what functions are necessary for any industry, no matter how different they may be from one another.

No One-Size-Fits All

We are able to integrate different parts of a full system to make it work for each individual client's schedule and needs. We have the experience to know what works best in any industry, which is why you can trust us with your online booking & scheduling needs.

Some industries need an in-depth calendar where others need more specific team member information. Whatever your needs are, we will be able to make sure that they are met and exceeded with our custom solutions.

Featured Projects

We have an extensive portfolio of work done for a wide variety of companies. We can go in depth with our client's needs to make sure you know how we set ourselves apart from the rest.

The existing projects we have done are fully functioning & showcase the different ways we can set up your client's online booking & scheduling.

Custom Membership & Client Portal Options

Client Portals

Our web design team can create a secure client portal to promote client engagement. It's a great option for companies that want to provide only the information their clientele needs in order to maintain and grow their business, while also making sure all of their clients have one central place to access it.

  • Company Updates
  • Billing
  • Specific Files
  • Analytics & Reports
  • Customer Service

We can integrate a WordPress client portal directly into your existing website, or create a new website for your company.

Membership Sites

A membership site is perfect for businesses who want exclusive content or services with an added monthly fee. It's a great way to give your clientele that exclusive experience you want them to feel like they're getting with their purchase.

The Perfect Solution For:

  • Influencers
  • Bloggers
  • Community Building
  • Exclusive Offers

Subcontractor Logins

If you work with a lot of subcontractors & partners you'll love this option. It's a great for managing all of your subcontractors by making sure they can still access the information they need without interacting directly with you. You can designate only those who are involved with you on a project to be able to log in and see certain content that is unique to them. If there is a lot of paperwork & documents to keep track of, making them digital & organized in a portal will save you a lot of time and headache.


Writing industry specific blogs that should only be viewable to certain audiences is a great way to get your target audience engaged.

We will design a portal on your site so only people with the correct login credentials will be able to see these blog posts. If you are in an industry with guides & tutorials, you can specify which articles are accessible to which audiences. This is a great way for people who need help, but only want information related to the services they receive from you.

Document Access & Signing

If you need to have your documents accessible for certain users, but don't want it available online or on a public forum there is another option. You can use our software and design a specific customer portal that will allow people with the required credentials to log in & sign contracts digitally without actually having them physically present. This saves time from everyone involved so they can get back to work.

Why Our Client Portals Are Invaluable

Exclusive Content

Exclusive content is a way to create communication with your audience and help them feel like they are privileged enough to know, access, or do something that other people might not. It's typically used in communication platforms where users get emails for highly valuable information on schedule because it creates engagement and keeps them coming back time and time again. Assuming you have the right communication strategies in place this technique will work wonders.

If you want your viewers, customers, or clients to be fully engaged with your site then it is wise to include exclusive content within your website.

  • Exclusive Blogs
  • Marketing & Promos
  • Awards
  • Case Studies
  • Programs/Classes
  • Content Libraries

Become Organized

When you have a client portal you are able to organize parts of your website that might have been lost in the mix otherwise. It's a great way to get all of your information together so that you are better equipped to serve your customers and clients on their terms.

Tagging certain users with certain access will automatically keep things organized without any additional interaction with for your team.

Build Your Community

Offering exclusive content is also a great way for businesses on tight budgets to build a community in an organic and authentic way without having huge upfront costs for paid ads. It's the perfect tool that allows you to engage your audience through communication, not advertising alone which can be more invasive.

Time Saver

Everyone likes to save time and if you're not utilizing your client portal then you are missing out on a great opportunity to save time. By cutting down communication that is repetitive, you will have more time to spend on your business and less time trying to find misplaced documents, provide customer service & keeping your sub contractors aware of what's going on.

Our SEO Campaign Efforts

Local SEO

Local SEO Agencies will do the research to examine your site and make suggestions on how we can improve it. If you're ranking low for local keywords, our team will develop a strategy that will boost those rankings higher in search engines like Google so more of your target audience finds out about what you have to offer.

Our Local SEO team offers a two step approach where we can also increase the number of keywords your ranking for. There is no limit on the number of keywords your site can come up for, and for local SEO it's even more critical to have a wide variety.

Google My Business

Google my business is a great tool for local businesses to connect with their customers in a way that is personal and engaging. We will ensure your listing comes up when someone searches for the keywords you want them to find you on.

We know how important it is for small businesses to market themselves locally so we can increase customer retention rates and add more to your bottom line.

International SEO

If you're trying to rank internationally on Google or other search engines then our team is your best choice. We will do research on your site and find out what parts are missing for your site to come up internationally.

Ranking internationally is even more difficult than local because your competition is not just in your city, but they are all over the world. Our international SEO strategy is designed so we know exactly what to do and how to properly allocate time & money to the right efforts.

We want to fully understand what's going on with your site and how we can improve it. We improve your website so that you can rank as high as possible for keywords that are relevant for your industry. We will also work with you to understand any other keyword you are targeting that might help build your audience.

Competitive Research

It's crucial to be aware of your competition in order to be able to rank above their sites. Our SEO experts focus on creating an in-depth competitor report that will give us a good start. We will do site crawls and keyword tracking to find out what your site lacks vs the competition.

We will analyze things for each competitor like:

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

The better understanding we have of what your company is up against, the more realistic our SEO campaign can be for improving your site's rankings in search engines.

Traffic Analytics

We use a combination of Google Analytics, Google Search Console, & other third party tools to find out what is going on with your site. From there, we can tell you how much traffic your website has had & come up with projections on where your website's traffic is headed.

We also use Google Analytics to get a better understanding of what people are doing on your website. By analyzing visitor data, we know how much time they spend looking at different pages and if those visitors converted into leads or customers. This is important information that we can take advantage of by understanding exactly what needs to be changed & improved based on your audience's interactions.

How We Can Boost Your Rankings

We Understand Traffic

One of the reasons companies hire us to boost their local rankings is because we understand traffic. We know where it's going, how much there is, and what your website needs in order to rank higher on search engines like Google.

We have team members that have a background with dealing with analytics & local search traffic, so we are able to fully understand the data and relay what needs to be done.

Experts with SEO

  • Local

We have a team of experts that know how search engines work & know the ins-and-outs of every Google's algorithm updates. We can help you rank higher for keywords related to your industry or target audience. We utilize a variety of keyword research & off page optimization strategies to help boost your local rank.

  • International

We can create optimized content that will bring in international visitors naturally and organically for your website from anywhere in the world. Our team is fully capable of making sure the right keywords are used throughout your site so you can compete with international competitors.

We Optimize For the Future

Our team is focused on making sure your website's future is as successful as possible. We want to make sure that no matter what happens, you will be prepared for it and things won't fall apart because we neglected a small factor in your site ranking success.

This means we are always looking at the long-term outlook on how companies rank today. We can assure you that we don't participate in black hat ranking techniques that can severely punish your domain. This helps promise a growth in traffic over time.

Our Data Migration & Integration Services

Data Migration

The complexity of corporate data is increasing and legacy data that is difficult to run reports on and analyze can be migrated into newer systems, whether cloud-based or on premise.

Developing data migrations can be difficult to properly prepare for. It requires a lot of time and effort as well as expertise. Often data migrations are designed in such a manner that they can be performed incrementally. In this way, users may experience downtime for only a few minutes at a time. This is preferable since users can still work within the application while the migration takes place.

Data migration experts will need to focus on three key areas: creating an end game strategy for the migration, understanding the risks of migrating data, and building an accurate budget that doesn't interfere with your company's cash flow.

Data Integration

We're able to integrate your existing applications & workflow with newer ways of managing data. This ensures you always have access to the most up-to-date information from all parts of your business. This can also help reduce costs for organizations by reducing the amount of redundant information they have to store.

Data integrations are becoming more common in today's technological world because it is necessary to integrate systems and ensure users can access one other's data. Data integration falls under the category of enterprise data management. Enterprise data management is about the quality, cost, security, and control over enterprise data and its strategic use.

An organization using this type of approach will set up a model that determines how to classify enterprise data based on the value of that data, how users should access it, where it should be stored, who should have access to it, among many other factors.

Data Management

With the right data management strategy, users will be able to import information from systems that are either difficult or costly to use. This integration can occur in multiple ways: through web-based interfaces, cloud services and third party products. We are able to take control & offer professional insight on what works & what doesn't.

Our engineers understand that users need to have access to the information they need from all parts of their business and that enterprises should set up a model for classifying data.

Our Data Management Techniques:

  • Quality
  • Architecture
  • Security
  • Standards
  • Governance

With our data management processes, you'll have flexible approaches to managing the data within your business. Whether you need us to manage day to day operations for your database or you need full new schema's created, our engineers are up for the task!

Data Analytics

Data analytics refers to the process of collecting, analyzing, and reporting data. It is important that you are aware of the process, and the risks that come with it. Our team understands how data works. We have dealt with data analytics projects for many years and are able to quickly process the data that you need.

With our data analytics services, we're able to process the data from your business in an efficient manner with a focus on accurate reporting. We can also help you understand how changes within your business processes will affect your company's future just by utilizing your existing data!

The process of looking at your data to make decisions seems simple. The problem is, if your data quality isn't good it can be confusing and sometimes difficult to find workable solutions.

  • Identify
  • Analyze
  • Report

This process can take a lot of time and effort but it will also provide many benefits for your business in the future!

The Reasons We Understand Data


Our team is comprised of data analytics engineers who understand how to process data. Our team has been involved in the field of data analysis for years, and we are able to quickly process any data you may have.

We also have experience working on many different projects that will guarantee successful outcomes. Our service provides a quick process of understanding how changes within your business data will affect the reporting and analytics of crucial business processes.


We plan from the beginning. It is important to know exactly what you are looking for and how we can assist with your data migration & integration needs. We want to make sure that we can deliver on your expectations, so our team asks questions about your business and its goals early in the process of planning!

The planning phase starts right from the beginning & will last the entire time. Our team looks farther ahead than the scope of your data migration project so that when we are done your company will have data that will be useful for the future.

Modular Approach

We specialize in providing modular implementations. This means when we are migrating & integrating your data, you won't have to worry about downtime. We take the time to make sure that we can service your needs so your business receives what it needs for a seamless transition.

Rome wasn't built in a day & neither is a successful data migration service. We take the time to make sure that we are actually solving a business issue & not just causing more confusion.

Multi-Industry Knowledge

Our background is vast and we have resources to take care of any data migration & integration project you may need. We also understand that each industry has its own set of needs when it comes to processing and storing data.

We're also experts in archiving all the data that needs to be processed and have resources on staff to make sure that your company's data is taken care of. We have experience with manufacturing data with millions of data points as well as smaller projects that are just as important.

Our Website Hosting Options

Affordable Monthly Plans

Our full service website hosting plans are reasonably priced & fast. We believe in building a better internet experience & that starts with site speed. Our website hosting packages are perfect for individuals and growing businesses alike, with pricing to fit any budget.

No Commitments Needed

If you're not ready to make a long-term commitment upfront, our website hosting services only require that you pay monthly. If there is any reason you aren't satisfied with our customer service or hosting abilities. You can cancel your contract & move your site to a different website hosting service provider at any time.

No Hidden Fees

We don't believe in hidden fees or random fees for any of our services, so web hosting isn't any different. Every hosting package that you pick comes with a flat rate pricing structure that is easy to understand. This is why we're the website hosting experts.

Industry Leaders

We have been providing website hosting for years, so you can trust that our team has your site's best interest at heart. Our industry knowledge and expertise makes us an industry leader in website hosting services & cloud computing solutions on the AWS platform.

SSL certificate

Secure connections are becoming the norm for website hosting services. Whether you want to ensure your site has a secure connection with our website hosting or allow others access, we include an SSL with every site. We provide all of the necessary security features in order to keep your website protected from malicious activity & build trust with your audience.

  • secure
  • trust
  • compliance
  • protection

DNS Configuration

We provide website hosting on a DNS level so you don't have to worry about configuring your website's domain name. We take care of everything for you - and if there is an issue, our customer service team will be happy to help diagnose the problem.

Multiple Server Locations

Hosting with AWS provides fast content delivery because it was designed to deliver content quickly. This website hosting service is available in several AWS locations around the world which means your website will be delivered to your audience from the closest server. This will save time and bandwidth, which will in turn provide you with a faster website hosting service.

Companies like AWS allow businesses to host their sites on servers in the cloud without having to spend time & resources on server infrastructure or hardware. Rather than paying for expensive physical machines placed around the world, you only have to pay for the traffic being handled by their solutions.

A Modern Approach To An Old Problem

A website isn't a website without hosting. Web development companies have been implementing hosting for decades, but the problem is, not much has changed. It's time to embrace the future of website hosting by utilizing cutting edge cloud-based web server solutions for your site.


Having fast web hosting doesn't need to be a goal that's too far out of reach, like it was in the past. Utilizing web hosting services that are based in the cloud will make your website load faster than ever. Cloud computing allows hosting providers to leverage their power, which results in a better web experience for you as a user.


Utilizing web hosting solutions for your site ensures a reliable connection. One of the most important aspects of running a website, for your business, is ensuring that you have absolutely no downtime.

Cloud computing allows us to regulate and monitor your servers, which means less time we spend trying to figure out what's wrong with your website. Resulting in us being able to have faster response times when it comes to solving issues.


The word "cloud" is often associated with large, complex systems. But that's not the case here. Cloud computing offers a more scalable solution for hosting WordPress websites too.

A website isn't just about your business' representation on the internet - it also needs to function properly. Being able to scale your resources to your traffic volume is vital to maintaining a strong customer relationship.


One of the best things about web hosting with AWS is that it's hassle-free. You don't have to worry about any of the technicalities because we handle all of that for you -so you can focus on boosting your business' success!

We Are Alphalytics

Alphalytics is a modern web design company that is proud to call Buffalo, NY their home. Their modern design approach helps every local & national business stand out from the crowd. Their complete web based solutions will establish an identity and confidence with your brand.

Buffalo, NY Web Design Company
© 2023 Alphalytics | Designed by Alphalytics.tech