The Importance of Pay Per Click: Why You Should Consider Advertising Online

Many of you have probably heard of some form of ads and may even be running traditional campaigns for your business. But what most people don't know is that there are different types of ads that are more cost effective, like pay per click ads. Pay Per Click ads allow advertisers to bid on key words through search engines so their ads will appear when someone searches for those terms.

Our ad managers understand the importance of PPC ads and why they're important to your business. Pay per click ads can get to people searching on Google, Yahoo!, Bing and other search engines that have users that might not have otherwise found your website organically. These ads also allow advertisers to target specific groups like age ranges, geography or even gender for the products that are specific to a certain demographic.

PPC & Ad Campaigns

Alphalytics Pay Per Click & Ad Campaign Services

Search Engine Advertising

Search engine advertising is designed to help generate more qualified leads. When done correctly, it will be your most affordable & profitable form of advertising. Our team of experts will research your industry with advanced analytics tools in order to maximize your ROI.

Social Media Advertising

We will set up your company's Facebook, Twitter and LinkedIn advertising so that you can be searchable by users who are looking for companies like yours. This is an inexpensive form of advertising with a high return on investment. It allows your company to reach out people in places where they spend the most time online.

Local Advertising Campaigns

Local search engine advertising is more local and focused. It's a great way to target those in your area that are looking for products or services like yours. Whether it be through search engines, directories or other online avenues, we can connect you with people who are actually interested in your products or services.

Responsive Search Advertising

If you are looking for a search engine advertising campaign that's mobile compatible, we will create and implement search ads on Google or other search engines to help your business reach new customers.

Targeted Marketing

Targeted marketing campaigns are designed to reach specific groups of customers. Whether it be age ranges, locations or genders. We'll work with you in order to narrow down your target audience and provide the most cost-effective advertising campaign possible that will still hit your desired demographic.

Ad Extension Optimization

Optimizing your ad campaigns is important to a higher CTR. We are able to achieve this by reviewing your keywords, ad text and images to your existing analytics. Many people pay for useless clicks that would have happened organically. With our services we can only target people who will be interested in what you have to offer.

Why Our Campaigns Succeed

We are search experts

We have over 10 years of experience and have helped countless companies succeed in search engine marketing. We are able to measure the success of our campaigns with data-driven strategies. Whether your goal is brand awareness, lead generation or even conversion rates we will work closely with you so that we know what it is you want out of a search campaign.

Experience with targeting customers

We take the time to learn about your target audience. This will maximize your ROI with our ppc techniques. We have experience reaching out to different demographics and will work closely with you so that we understand what it is you want to accomplish with search engine advertising.

We treat every pay per click campaign like its our own

We know how to reduce wasted clicks by only showing ads when they're relevant to the user's search and location, this will help us get better results. When we treat your campaign like its our own, we will try to find ways to reduce the amount of useless clicks.

We Are Alphalytics

Alphalytics is a modern web design company that is proud to call Buffalo, NY their home. Their modern design approach helps every local & national business stand out from the crowd. Their complete web based solutions will establish an identity and confidence with your brand.

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