Social Media Marketing: Building Brand Awareness & Creating an Audience

Social media marketing is a vital aspect for any business. It helps build brand awareness and a loyal audience, which in turn leads to engagement. Websites are great for getting organically found, but nothing beats social media when it comes to engaging with your existing audience. Effectively handling your social media campaigns can lead to increased sales and more customers. Social media marketing is designed to be engaging.

A good audience for social media marketing includes people who are genuinely interested in what you do, as well as those who might not know anything about your company but could become an audience member if you provide the right information on major social media platforms such as Facebook, Instagram, Twitter or LinkedIn.

Social Media Marketing

Our Social Media Marketing Services

Audience Growth

This is about generating buzz for your business by posting engaging content on social media. This will build a loyal audience and turn them into repeat customers with an increased trust in the product or service you provide.

Company Page Setup

We can set up your audience page on all major social media platforms to make it easy for you and your employees to manage. We will create a profile, get user access roles setup, and ensure all pages are properly setup. This includes industry specific descriptions & info.

Social Media Management

We will do everything from creating posts about your business to posting on audience generated content. With our social media management, you can be sure that the audience is always getting fresh content from your company. You won't have to worry about hiring a team of employees to handle your platforms.

Community Management

Community Management is vital to success on social media because of the engagement it creates with followers. This helps build relationships and trust in your company over time, which can lead to increased sales & new customer attraction through word-of-mouth marketing.

Content Creation

We will write posts that are engaging to your audience on social media platforms. These can be either long-form content or short-bites of information; including how-to's & tips about your business' products/services.

Report Generation

We can monitor audience growth, engagement and sentiment to help you determine posts that are most successful & which ones need more work. We will provide regular updates on your social media marketing campaign for best results!

Engagement Plan

If you're new to social media marketing and don't have an established presence, our team will work with you to build one. This includes creating social media content, and determining what works best with engagement on each individual platform.

Email Marketing

Sending out company emails that are relevant to audience members in order to increase brand awareness & customer loyalty through consistent contact. These newsletters can include product updates, industry related news, & audience engagement.

The Critical Aspects Of Social Media Marketing

Desired Audience

Who are you trying to reach? What is their age range, gender and location? Who will be interested in your business & why do they like what you're selling or providing. We will work with you building a profile for audience size and demographics.

  • Age
  • Gender
  • Location
  • Income
  • Education

Loyalty & Trust

Social media marketing is about building trust through social media marketing. This will increase your repeat customers, customer loyalty, and engagement with your brand. We will help you build audience members that become loyal followers who love your business!

Keywords And Hashtags

Knowing which keywords will help you reach the audience that you're trying to target is important when deciding on posts or content creation. Make sure these words have enough volume in order to generate online exposure.

Understanding Cultural Sensitivity

Creative writing also has the potential to be offensive, and you need to understand what is acceptable in the audience culture and what isn't. Its important to note that it can be different based on age range, location, gender etc. This includes any cultural issues that might hinder engagement such as religion/gods to avoid offending followers.

Industry Knowledge

What are people interested in? What do they read/watch to stay up-to-date with the industry and topics related. Knowing this is important when it comes to generating audience interest for your business. Our team does extensive research to understand your industry.

We Are Alphalytics

Alphalytics is a modern web design company that is proud to call Buffalo, NY their home. Their modern design approach helps every local & national business stand out from the crowd. Their complete web based solutions will establish an identity and confidence with your brand.

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